The Most Valuable NFL Teams
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- 01Dallas Cowboys
- 02Los Angeles Rams
- 03New York Giants
- 04New England Patriots
- 05San Francisco 49ers
- 06Philadelphia Eagles
- 07Chicago Bears
- 08New York Jets
- 09Las Vegas Raiders
- 10Washington Commanders
- 11How we ranked the most valuable NFL teams
- 12Why business beats trophies in NFL valuations
- 13At a glance: the top 10 by Forbes 2025 value
- 14Why every NFL team is now worth billions
- 15How this fits the bigger money picture
We rank strictly by Forbes' 2025 published franchise valuations, the standard reference for team worth. Those estimates reward stadium revenue, market size, and brand strength far more than recent championships, which is why business, not trophies, decides the order.
- World's richest
Dallas Cowboys
The Cowboys are worth an estimated $13 billion, the highest valuation of any sports franchise on the planet and Forbes' No. 1 NFL team for the 19th straight year. They rank well ahead of the No. 2 Rams because no rival monetizes its brand as aggressively: Dallas runs its own merchandising operation, sells the league's most valuable sponsorships, and fills AT&T Stadium's premium seating at a scale others can't match.
What makes the number striking is that it rests on business, not silverware. Dallas last won a Super Bowl in the 1995 season, yet Jerry Jones' $150 million purchase in 1989 is now worth roughly 85 times that.
Est. value: ~$13 billion · Stadium: AT&T Stadium · Owner: Jerry Jones (bought 1989 for $150M) · Rank: No. 1 for 19 straight years
- $10B club
Los Angeles Rams
The Rams sit second at roughly $10.5 billion, the biggest gainer among the traditional heavyweights, largely on the back of SoFi Stadium. The privately financed $5 billion venue that opened in 2020 gives Los Angeles year-round revenue from concerts and the 2028 Olympics on top of football, lifting the franchise above older-market rivals.
Est. value: ~$10.5 billion · Stadium: SoFi Stadium (opened 2020) · Market: Los Angeles · Edge: Super Bowl LVI winner, 2021 season
- $10B club
New York Giants
The Giants round out the $10 billion club at about $10.1 billion, and the driver is location: they anchor the largest media market in the United States. The franchise ranks above teams with newer stadiums because national advertisers pay a premium to reach the New York metro area, even though the Giants share MetLife Stadium with the Jets.
Est. value: ~$10.1 billion · Stadium: MetLife Stadium (shared) · Market: New York · Titles: 4 Super Bowls
- Dynasty brand
New England Patriots
New England is valued near $9 billion, and unlike the Cowboys its number is partly a trophy story. Six Super Bowl wins between 2001 and 2018 built a national following that outlasted the dynasty, and owner Robert Kraft has kept sponsorship and Gillette Stadium revenue among the league's strongest.
Est. value: ~$9 billion · Stadium: Gillette Stadium · Owner: Robert Kraft (bought 1994) · Titles: 6 Super Bowls
- Tech-market brand
San Francisco 49ers
The 49ers are worth roughly $8.6 billion, propped up by Silicon Valley corporate money and Levi's Stadium, which opened in 2014 and hosts a steady calendar of marquee events. Sustained playoff runs have kept the brand nationally relevant, helping San Francisco edge out larger-market clubs that lack the same on-field draw.
Est. value: ~$8.6 billion · Stadium: Levi's Stadium (opened 2014) · Market: San Francisco Bay Area · Titles: 5 Super Bowls
- Recent champion
Philadelphia Eagles
Philadelphia sits around $8.3 billion, and its rise tracks recent success as much as market size. The Eagles' Super Bowl LIX rout of the Chiefs in February 2025 sharpened one of the league's most fervent fan bases and its merchandising pull, pushing the franchise past bigger markets like Chicago.
Est. value: ~$8.3 billion · Stadium: Lincoln Financial Field · Market: Philadelphia · Titles: 2 Super Bowls
- Big-market classic
Chicago Bears
The Bears are valued near $8.2 billion on the strength of one of the NFL's oldest and largest fan bases in the No. 3 media market. Their placement is notable because it comes without a modern revenue stadium; a long-discussed new venue is the upside case that keeps the valuation climbing.
Est. value: ~$8.2 billion · Stadium: Soldier Field · Market: Chicago · Founded: 1919
- Big-market classic
New York Jets
The Jets are worth about $8.1 billion for the same core reason as the Giants: the New York market. They rank just below their MetLife co-tenant despite fewer titles and a longer playoff drought, proof of how much raw market size props up a valuation even when the on-field product lags.
Est. value: ~$8.1 billion · Stadium: MetLife Stadium (shared) · Market: New York · Playoff drought: longest active in NFL
- Relocation upside
Las Vegas Raiders
The Raiders sit near $7.7 billion, a valuation transformed by the 2020 move to Las Vegas and Allegiant Stadium. The relocation swapped a dated Oakland facility for a domed, tourism-fed venue that draws visitors year-round, giving one of football's most recognizable brands a revenue base to match its national following.
Est. value: ~$7.7 billion · Stadium: Allegiant Stadium (opened 2020) · Market: Las Vegas · Relocated: from Oakland, 2020
- Record sale price
Washington Commanders
Washington rounds out the top 10 at roughly $7.6 billion, and its recent history reset the market's ceiling. The 2023 sale to a Josh Harris-led group for $6.05 billion was a North American sports record at the time, and a rebrand plus a stronger on-field product have lifted the number since.
Est. value: ~$7.6 billion · Stadium: Northwest Stadium · Sold: 2023 for $6.05B (record at the time) · Market: Washington, D.C.
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- Dallas Cowboys
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- Las Vegas Raiders
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The most valuable NFL teams are a study in how far the sport’s economics have outgrown the field. The Dallas Cowboys top the list at an estimated $13 billion despite a championship drought stretching back to the 1990s, while the newest, revenue-rich stadiums lift franchises past older clubs with fuller trophy cases. The cards above rank the top 10 by Forbes’ 2025 valuations; the sections below explain the method and the money behind the numbers.
How we ranked the most valuable NFL teams
This list follows Forbes’ 2025 franchise valuations, the most widely cited independent benchmark for what an NFL team is worth. Forbes estimates enterprise value, weighing revenue from media, tickets, sponsorship, and stadium operations against the prices recent buyers have paid for teams.
Two clarifications matter. First, these are estimates, not audited sale prices; a team’s true worth is only confirmed when it changes hands. Second, the order rewards business fundamentals over recent results, which is why a team without a Super Bowl in three decades sits at No. 1. Where clubs are close, we note what tips the balance, usually market size or a modern stadium.
Why business beats trophies in NFL valuations
The clearest lesson from the leaderboard is that winning and worth have come apart. The Cowboys’ estimated $13 billion is built on merchandising, sponsorship, and premium-seating income rather than banners, while several recent contenders rank lower. Teams with more recent title runs, tracked in our list of the most Super Bowl appearances, still trail Dallas by billions.
Market size and stadium revenue do the heavy lifting. New York, Los Angeles, and the Bay Area dominate the upper half, and venues like SoFi Stadium and Levi’s Stadium generate income year-round from concerts and events, not just 10 home games.
At a glance: the top 10 by Forbes 2025 value
| Rank | Team | Est. value (Forbes 2025) |
|---|---|---|
| 1 | Dallas Cowboys | ~$13 billion |
| 2 | Los Angeles Rams | ~$10.5 billion |
| 3 | New York Giants | ~$10.1 billion |
| 4 | New England Patriots | ~$9 billion |
| 5 | San Francisco 49ers | ~$8.6 billion |
| 6 | Philadelphia Eagles | ~$8.3 billion |
| 7 | Chicago Bears | ~$8.2 billion |
| 8 | New York Jets | ~$8.1 billion |
| 9 | Las Vegas Raiders | ~$7.7 billion |
| 10 | Washington Commanders | ~$7.6 billion |
Why every NFL team is now worth billions
The single biggest driver of NFL valuations is shared national media money. The league’s television deals are worth more than $100 billion over their terms and are split equally among all 32 teams, guaranteeing each franchise enormous revenue before a single ticket is sold. A hard salary cap keeps player costs predictable, so that media windfall flows largely to the bottom line. It also helps explain the sport’s spending power at the top, reflected in our leaderboard of the highest-paid NFL players.
Scarcity does the rest. There will only ever be 32 franchises, and stakes almost never come up for sale. When they do, the price sets a new benchmark: the Commanders’ $6.05 billion sale in 2023 and the Broncos’ $4.65 billion sale in 2022 both cleared previous highs, dragging every team’s estimated value upward. Approved private-equity funds can now buy minority stakes as well, adding fresh demand for a fixed supply.
How this fits the bigger money picture
Franchise values and individual fortunes rise together in modern sports. The same media-rights boom lifting these teams also created the record personal earnings tracked in our list of the highest-paid athletes of all time. And a team’s brand can spike with the calendar: a run to a high-scoring title game like the highest-scoring Super Bowl burnishes a franchise for years. As media deals grow and teams keep changing hands at record prices, the numbers on this list will climb again.
Frequently asked questions
What is the most valuable NFL team in 2025?+
The Dallas Cowboys are the most valuable NFL team, worth an estimated $13 billion according to Forbes' 2025 valuations. They are the most valuable sports franchise in the world of any kind and have topped Forbes' NFL list for 19 straight years. Owner Jerry Jones bought the team for $150 million in 1989. All figures are Forbes estimates and are revised annually.
How much are the Dallas Cowboys worth?+
The Dallas Cowboys are worth an estimated $13 billion as of Forbes' 2025 valuations, the highest of any sports team on earth. Their value is driven by AT&T Stadium revenue, a self-run merchandising operation, and industry-leading sponsorship income, on top of the NFL's shared national media money. Remarkably, the team has not won a Super Bowl since the 1995 season. The figure is an estimate and rises most years.
What is the least valuable NFL team?+
The Cincinnati Bengals set the floor among the 32 franchises at an estimated $5.25 billion in Forbes' 2025 valuations. Even the least valuable team is worth billions because every franchise shares equally in national media deals worth more than $100 billion. A smaller market and one of the league's older stadiums keep the Bengals at the bottom, but the club's worth has still climbed sharply. Figures are estimates.
Why are the Cowboys worth more than teams that win Super Bowls?+
Because NFL valuations reward business more than recent trophies. Dallas last won a title in the 1995 season, yet it leads the world by running its own merchandising, selling the league's most valuable sponsorships, and packing AT&T Stadium's premium seating. Several teams with more recent Super Bowl pedigree, tracked in our list of the most Super Bowl appearances, still rank below the Cowboys in value.
How does Forbes calculate NFL team values?+
Forbes estimates each franchise's enterprise value by weighing revenue from tickets, sponsorship, media, and stadium operations, plus the market value implied by recent team sales and the price other buyers would likely pay. Market size, stadium quality, and brand strength weigh heavily. The figures are independent estimates, not audited sale prices, so treat them as informed approximations that shift year to year.
Are these NFL team valuations exact figures?+
No. Every number here is an estimate from Forbes' 2025 valuations, not a confirmed sale price. Actual worth is only proven when a team changes hands, as with the Commanders' $6.05 billion sale in 2023. Values generally rise each year as media deals grow and franchises change hands, so the specific dollar amounts age quickly even when the overall order stays stable. Check the latest Forbes release for current numbers.
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