Richest Sponsorship Deals in Soccer: The 10 Biggest Deals Ranked

Barcelona’s shirt carries a Spotify logo worth €70 million a year. Underneath the fabric itself, the Nike deal that makes the shirt is worth almost double that. Soccer’s richest sponsorship contracts split cleanly into two tiers — kit-manufacturer deals, which pay the most because they cover production and global retail, and shirt-front deals, which sell the space above the crest. Below are the 10 biggest individual contracts in the sport right now, named and ranked by reported annual value, current for the 2025-26 season.

At a Glance: The 10 Biggest Soccer Sponsorship Deals

1. Barcelona & Nike

Barcelona’s kit deal with Nike is the richest in football: a 14-year extension, agreed in 2024 and running through 2038, worth roughly €127 million a year and about €1.7 billion in total, including a reported €158 million signing bonus paid out over the contract. It replaced a prior arrangement worth around €105 million a year and arrived at a moment when Barcelona badly needed the cash injection to help ease years of financial strain under La Liga’s spending rules. Nike has supplied Barcelona’s kits since 1998, making this one of football’s longest continuous manufacturer partnerships as well as its most valuable.

2. PSG & Nike/Jordan Brand

PSG agreed to extend its Nike partnership, which uniquely also carries the Jordan Brand jumpman logo, through 2037. The new terms are reported to average around €100 million a year, roughly €1.1 billion across the extension, up sharply from the club’s previous deal worth an estimated €60-80 million annually depending on results. PSG remains the only club anywhere permitted to wear the Jordan Brand mark, a status that has made its kits some of the best-selling in the sport since the partnership began in 2018.

3. Real Madrid & Adidas

Real Madrid’s kit deal with Adidas, refreshed in 2025 ahead of the 2026 World Cup, runs eight years through 2034 and is worth more than €1 billion in total — described by club president Florentino Perez as “the most important agreement in the history of football.” It replaces a prior deal worth roughly €120 million a year, and reporting suggests the new terms, which include a cut of retail sales through Adidas outlets, push the effective annual value even higher. Adidas has supplied Real Madrid continuously since 1998.

4. Manchester United & Adidas

Manchester United’s kit contract with Adidas, signed in 2023 and running through 2033, is reported to be worth around $121 million (roughly £95 million) a year on average, making it one of the largest manufacturer deals in the Premier League. It’s a separate contract from United’s shirt-front sponsor, and the two combined make Adidas and Snapdragon the club’s two largest commercial partners by a wide margin over any other sponsor category.

5. Real Madrid & Fly Emirates

Fly Emirates’ shirt-front deal with Real Madrid is worth around €70 million a year for the 2025-26 season, part of one of the longest-running sponsor relationships in the sport — Emirates has been on a major club shirt somewhere in world football continuously since the early 2000s. The airline also holds Arsenal’s shirt-front and stadium-naming rights simultaneously, giving it a presence across two of Europe’s biggest clubs at once.

6. Barcelona & Spotify

Spotify’s front-of-shirt deal with Barcelona, first signed in 2022, is worth roughly €70 million a year for 2025-26 and also extended to the naming of Camp Nou as the “Spotify Camp Nou” for the life of the partnership. It marked one of the first times a streaming platform, rather than an airline, bank, or telecom, took the most valuable sponsorship slot at a top European club, and it remains one of the largest tech-sector sports sponsorships anywhere.

7. Manchester United & Snapdragon

Qualcomm’s Snapdragon brand replaced TeamViewer on Manchester United’s shirt front starting in the 2024-25 season, in a deal reported to be worth around €70 million ($80 million) a year, the biggest shirt-front agreement in club history. The partnership was extended through the 2028-29 season, and Snapdragon’s branding also appears on United’s training kit and around Old Trafford, broadening the deal beyond just matchday shirts.

8. PSG & Qatar Airways

Qatar Airways has sponsored PSG’s shirt front since 2013, and the current arrangement is valued at approximately €70 million a year for 2025-26. The airline’s ties to PSG run through Qatar Sports Investments, the club’s owner, making the sponsorship part of a broader commercial and ownership relationship rather than a standalone marketing buy, similar in structure to Manchester City’s ties to Etihad.

9. Manchester City & Etihad Airways

Etihad Airways’ shirt-front deal with Manchester City is worth roughly €65 million a year for 2025-26, and like Qatar Airways at PSG, it sits inside a wider commercial relationship with the club’s Abu Dhabi ownership group. Etihad’s branding extends well past the shirt front to the City Football Academy and the Etihad Stadium naming rights, making it one of the most integrated single-sponsor relationships in world football.

10. Arsenal & Emirates

Emirates is the rare sponsor holding two separate, independently negotiated deals with the same club: the Emirates Stadium naming rights, signed in 2004 and still running, and the shirt-front sponsorship, worth about €58.5 million a year for 2025-26. Few brands appear on both a club’s stadium and its shirt simultaneously, and the arrangement has made Emirates synonymous with Arsenal’s identity for two decades, well beyond the length of most sponsorship cycles in the sport.

How We Ranked Them

Deals are ranked by the most recently reported annual value for the 2025-26 season (or the newest contract terms where a deal has just been renewed), drawing on club and manufacturer disclosures plus sports-business reporting from outlets including Sportico and Finance Football. Kit-manufacturer deals and shirt-front deals are tracked separately because they’re structurally different contracts, often with different sponsors, even at the same club — Real Madrid and Barcelona both run one of each among the sport’s very biggest. Exact figures aren’t always disclosed publicly, so reported ranges reflect the most consistent numbers across multiple sources. For more on where the largest clubs’ revenue comes from beyond sponsorship, see the richest football clubs in the world and the highest-paid soccer players right now, or browse the full football and soccer hub for related coverage.